Custom End Cap Displays

Effective in-store merchandising plays a pivotal role in attracting and engaging customers. Diforma’s custom end cap displays are designed to maximize the visibility of your products and attract customer attention in the retail environment. Crafted with high-quality materials, our retail end cap displays, store end cap displays, and gondola end cap displays can be customized to fit your specific needs, ensuring they align perfectly with your brand and product range. Transform your retail space, highlight your key products, and improve your customers’ shopping experience with our exceptional end cap displays. 

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Why Choose Diforma's End Cap Displays?

  1. Increased Product Visibility: Our end cap displays make your premium products stand out.
  2. Custom Design: Made to match your brand aesthetics and specific product requirements.
  3. Quality Construction: Crafted from durable, high-quality materials for longevity.
  4. Easy Assembly: Designed for quick and hassle-free installation.
  5. Space Efficiency: Maximizes retail space without compromising product presentation.

Meet our team of designers

At Diforma in store, we have a dedicated team of experienced professionals who are passionate about helping businesses like yours succeed. From our skilled designers to our production experts, we work collaboratively to bring your vision to life. With our industry knowledge and commitment to excellence, we are here to provide you with the best custom counter displays that will surpass your expectations.


Deliver value to brands by materializing the ideas that arise from the needs of our customers


Design projects that meet client needs and make me feel proud of my role in the process by looking at the end result.


Propose creative and innovative designs according to the needs of our clients.

General information about End Cap Display

End cap displays are an effective marketing tool used in retail stores to maximize product visibility and capture customer attention at the end of store aisles. These displays are strategically positioned at the end of shelving units or gondolas to create an impactful presentation of products.

End cap displays offer a prime location for promoting featured items, seasonal products, or special offers. They come in various designs, sizes, and materials, providing retailers with customization options to suit their specific merchandising needs.  We are around the United States with a presence in states such as Texas, New York, Florida and California.

End cap displays play a crucial role in driving sales and creating a memorable shopping experience. Here’s why they are important:

  1. Increased Product Exposure: End cap displays provide high visibility for products as they are positioned at the end of aisles, where customers’ attention is naturally drawn. This prime location increases the chances of customers noticing and engaging with the showcased items.
  2. Impulse Purchase Stimulus: End cap displays are strategically designed to capture customers’ attention and entice them to make impulse purchases. By featuring eye-catching visuals, product demonstrations, or limited-time promotions, retailers can encourage customers to add items to their shopping carts that they might not have considered otherwise.
  3. Strategic Cross-Promotion: End cap displays allow retailers to showcase complementary or related products together. This cross-promotion can help increase the average transaction value as customers are encouraged to purchase additional items that complement their original selection.
  4. Differentiation and Branding: Well-designed end cap displays can reinforce a retailer’s branding and create a distinct shopping experience. By incorporating consistent branding elements, retailers can strengthen brand recognition and leave a lasting impression on customers.

End cap displays offer several benefits for both retailers and customers. Here are some notable advantages:

  1. Increased Sales: The prominent placement of products on end cap displays can significantly impact sales. By featuring popular, new, or high-margin items, retailers can capture customer attention and drive more purchases.
  2. Product Highlighting: End cap displays provide an opportunity to showcase specific products or promotions. This focused presentation increases product visibility and helps customers easily identify featured items.
  3. Enhanced Shopper Navigation: End cap displays act as navigation points within a store, helping customers locate specific product categories or promotions. By strategically positioning displays, retailers can guide customers to different areas of the store and facilitate a smoother shopping experience.
  4. Seasonal and Promotional Flexibility: End cap displays can be easily updated and customized to reflect seasonal promotions, holidays, or specific marketing campaigns. This flexibility allows retailers to adapt quickly to changing merchandising needs and capture customer interest during different periods.

There are various types of end cap displays available, depending on the retailer’s merchandising goals and store layout. Some common types include:

  1. Product-Focused End Caps: These displays showcase a specific product line, new releases, or featured items. They are designed to create a visual impact and generate customer interest in the highlighted products.
  2. Category-Focused End Caps: These displays group together related products within a specific category, such as snacks, beverages, or personal care items. They allow for easy browsing and promote cross-selling opportunities.
  3. Seasonal or Holiday-Themed End Caps: These displays are designed to showcase seasonal products, limited-edition items, or holiday-themed merchandise. They create a sense of urgency and excitement, driving customer engagement during specific periods.
  4. Interactive or Digital End Caps: These displays incorporate technology such as touchscreens, interactive elements, or digital signage to provide an engaging and interactive experience for customers. They can feature product information, videos, or interactive games to capture attention and increase customer interaction.

End cap displays can be constructed using various materials, depending on the desired aesthetic, durability, and budget. Common material options include:

  1. Cardboard: Cardboard is a popular and cost-effective material for end cap displays. It can be easily customized, printed with graphics or branding, and is lightweight for easy setup and relocation.
  2. Metal: Metal end cap displays offer durability and stability, making them suitable for heavy products or high-traffic areas. Metal displays can provide a sleek and modern look to complement store aesthetics.
  3. Acrylic: Acrylic is a transparent material that offers a modern and sophisticated appearance. It is lightweight and allows for creative designs, making it ideal for showcasing smaller or high-end products.
  4. Wood: Wood end cap displays provide a natural and rustic appeal. They can be customized with different finishes or stains to match the store’s decor and create a warm shopping ambiance.

The choice of material for end cap displays should consider factors such as desired durability, aesthetics, budget, and the weight of the products being displayed. Each material option offers unique characteristics and can contribute to the overall presentation and impact of the display.

In conclusion, end cap displays are a powerful merchandising tool for retailers to maximize product exposure, drive sales, and enhance the customer shopping experience. With their prime location and customizable design options, they offer an opportunity to highlight featured items, cross-promote products, and create a visually appealing store environment. By selecting the right type of end cap display and material, retailers can effectively capture customer attention and influence purchase decisions. Find our cardboard displays or floor displays and get to know more about them. 

Contact us now for a free consultation and elevate your brand’s marketing strategy

End Cap Display: Frequent questions

Yes, we provide comprehensive delivery and installation services for our End Cap Displays. Our dedicated team ensures that your displays are safely delivered to your location and properly installed in your retail space. We aim to make the process as seamless as possible, allowing you to focus on your business.

Our End Cap Displays have been successfully utilized in a wide range of industries. We have served industries such as grocery, cosmetics, home improvement, electronics, and more. The versatility of our End Cap Displays allows us to cater to the specific needs of various businesses across different industries.

Absolutely! We have a team of experienced designers who can assist you with the design of your End Cap Display. We understand the importance of creating a display that represents your brand and effectively showcases your products. Our designers will work closely with you to understand your vision and incorporate your input into the design process. We strive to create a End Cap Display that meets your expectations and enhances your retail space.

Yes, we offer customization options for the size of your End Cap Display. We understand that different products and retail spaces have unique requirements. Whether you need a compact display for a smaller end cap area or a larger display for maximum visibility, we can accommodate your specific size preferences. Our team will provide guidance to help you select the appropriate size that suits your products and complements your retail environment.