My name is Juan Villegas, SVP OF SALES – LATIN AMERICA for TOUGHBUILT INDUSTRIES, a California-based company that designs, produces, and distributes tools and accessories.
I had a big challenge regarding our portfolio presentation at the point of sale. Our company’s core is product innovation, and we had to stand out with an exhibition that conveyed our concept of a premium brand. We needed a permanent display design that would cause the shopper’s stop in his journey and communicate all the benefits of our products to boost the purchase. Grupo Diforma translated this need, developing a winning proposal for the point of sale and achieving a cost-efficient and very functional design regarding product loading and logistics when assembling and disassembling it.
We had the opportunity to showcase this design at the last ACE HARDWARE SHOW IN CHICAGO, and the result was incredible. Our distributors adopted the plan-o-gram concept, which makes great sense for our business, given our growth goals.
I love the way Ximena and her team work, where communication is vital, and the co-creation process guarantees the success of all the projects they develop and a unique customer service experience