The beauty category is one of the fastest-growing and most lucrative segments in retail. In 2023, global beauty retail sales reached approximately $625 billion, with expectations to hit $677 billion by 2025, growing at about 3–6% annually. In North America, beauty sales surged almost 9% year‑over‑year, outperforming many mature retail categories.
Meanwhile, e‑commerce in beauty is booming U.S. online sales alone are projected to rise nearly 10% in 2025, capturing about 41% of all beauty purchases.
This explosive growth has not gone unnoticed. New and existing brands alike are racing to secure shelf space and shopper engagement, turning every gondola, endcap, and checkout lane into a fierce battleground.
As the category expands, space becomes more precious and more competitive. In such a cluttered environment, a beauty products display must be exceptional not optional to win attention with store display manufacturers and sales.
Beauty products display: essential for communicating innovation
Beauty is a category defined by innovation. Each year brings new textures, ingredients, formats, and claims—clean beauty, personalized skincare, gender-neutral lines making shelf communication a complex task.
The average consumer shop quickly and easily gets overwhelmed. A clean, branded, and interactive display enables a product to cut through this noise, spotlighting its unique benefits and breaking shopper inertia.
For beauty brands, an effective beauty products display is more than merchandising—it is a micro-campaign at shelf level. From product testers and ingredient callouts to immersive visuals, custom counter displays are the point where innovation becomes visible and compelling right when it matters most.
Top strategies for stand-out beauty products display
1. Win shelf-battle with visible displays
In a crowded gondola, standing out is non-negotiable. Custom pop displays enhance visibility beyond the constraints of standard shelving:
- Vertical contrast with bold colors and branded LED lighting
- Strategic placement in endcaps or near category headers
- Interactive elements: testers, QR codes, and digital screens
These features instantly elevate brand presence and drive shopper attention.
2. Showcase innovation in real time
Beauty shoppers expect novelty. Displays must actively communicate that:
- Launches and limited editions
- Functional claims (e.g., SPF, anti-aging)
- Ingredient highlights and before/after visuals
Every rotation, refresh, or modular update reinforces brand relevance and propels trial.
3. Position strategically for maximum impact
Display effectiveness is as much about placement as design. Ideal zones include:
- High-impact endcaps and head-of-aisles
- Entry zones to beauty aisles
- Checkout and impulse-buy corridors
Using store heat maps and sales insights ensures each beauty products display is placed where it drives the most visibility and conversion.
4. Use design that balances form + function
An effective display marries aesthetics with utility. Key considerations:
- Visual theme aligned with brand identity
- Robust construction for heavy in-store use
- Eco-friendly materials to meet sustainability standards
- Modular build to accommodate seasonal and promotional changes
At Diforma In Store, we craft custom retail displays that blend beauty and practicality designed to perform and built to last.
5. Integrate displays into omnichannel campaigns
In-store is just one touchpoint. To maximize impact:
- Use matching in-store visuals and online campaigns
- Incorporate scannable QR codes for tutorials or UGC highlights
- Feature hashtags and user-generated content channels on displays
A synchronized campaign boosts brand coherence and shopper engagement across platforms.
The ROI speaks: displays drive sales
Studies show that well-executed in-store displays can increase sales by 80%–480%. NielsenIQ reports strong retail growth partly because consumers turn to in-store experiences when e‑commerce becomes saturated. Investing in superior custom pop displays isn’t just aesthetic it’s strategic sales growth.
Furthermore, retailers appreciate brands that enhance in-store appeal, leading to better merchandising support and preferential shelf positions.
Conclusion: displays are a beauty brand’s main weapon
With powerhouse growth and cut-throat competition in beauty retail, nothing drives differentiation like impeccable beauty products displays. From highlighting innovation to capturing attention and reinforcing omnichannel storytelling, displays are the cornerstone of retail success in this dynamic segment.
Are you ready to elevate your in-store presence with powerful, functional, and brand-aligned beauty products displays? Contact now with Diforma In Store, we’ll design and execute the displays that help you claim your share of the beauty pie.
