In the competitive world of retail, the way products are presented can significantly impact sales and brand recognition. As specialists in creating custom retail displays, understanding the nuances between different types of displays is crucial. Two common types of displays used in retail environments are side rack displays and sidekick displays.
This article will delve into the differences between these two types of displays, helping you make an informed decision for your retail space.
What is a side rack display?
A side rack display, often referred to as a floor display, is a freestanding fixture that is strategically placed on the sales floor. These displays are typically used to showcase a variety of products in a way that maximizes visibility and accessibility.
Benefits of side rack displays
Versatility: Side rack displays are incredibly versatile, accommodating a wide range of product types and sizes.
High Visibility: Positioned on the sales floor, these displays attract customer attention and encourage impulse buys.
Enhanced Brand Recognition: Custom designs and branding on side rack displays help reinforce brand identity and enhance recognition.
Use cases for side rack displays
Seasonal Promotions: Ideal for showcasing seasonal items or special promotions.
New Product Launches: Perfect for drawing attention to new products and encouraging trial purchases.
Bulk Items: Suitable for displaying bulk items that require sturdy support.
A sidekick display, also known as a product floor display, is a smaller, more compact fixture that attaches to the side of an end cap or a main aisle shelving unit. These displays are designed to highlight specific products, often in high-traffic areas.
Space Efficiency: Sidekick displays take up minimal floor space while maximizing product visibility.
Targeted Promotion: These displays are perfect for promoting specific products or categories.
Easy Installation: Sidekick displays are easy to install and can be quickly repositioned as needed.
Use Cases for sidekick displays
Complementary Products: Ideal for displaying products that complement items on the main shelf.
Impulse Purchases: Positioned in high-traffic areas to encourage last-minute purchases.
Limited-Time Offers: Great for highlighting limited-time offers or exclusive deals.
Side Rack Display: Typically larger and freestanding, occupying a significant amount of floor space.
Sidekick Display: Smaller and designed to attach to existing shelving units, taking up less floor space.
Placement and purpose
Side Rack Display: Positioned on the sales floor to attract attention and encourage exploration.
Sidekick Display: Attached to the side of end caps or shelves, focusing on specific product promotion in high-traffic areas.
Flexibility and mobility
Side Rack Display: Offers greater flexibility in terms of product assortment and display configuration.
Sidekick Display: More fixed in its positioning but can be easily moved to different locations on the shelving units.
Choosing the right display for your needs
When deciding between a side rack display and a sidekick display, consider your specific goals and the nature of your products. If you need a versatile, high-visibility solution that can handle a variety of products, a side rack display might be the best choice.
On the other hand, if you’re looking for a space-efficient, targeted promotional tool, a sidekick display could be more suitable.
Conclusion
Understanding the differences between side rack displays and sidekick displays can help you make an informed decision that enhances your retail space, boosts brand recognition, and drives sales. Each type of display has its unique benefits and ideal use cases, making it essential to evaluate your needs and objectives carefully.
As experts in creating custom retail displays, we are here to help you choose the perfect display solution to meet your goals and elevate your brand.
